Namuun Enkhtaivan
→Bio
→Connect
→Work
→Archives
NASCAR Chicago +
Columbia College IAM Teams
Overview
A multidisciplinary student team was tasked with developing multimedia products aimed at enhancing engagement for families attending the NASCAR Chicago street race.
Click the car to experience our web friendly products!
Goal
The objective was to create interactive, family-oriented experiences that would elevate the NASCAR Chicago event, appealing to attendees across all age groups.
Role
- Research Lead: Developed the foundational strategy and curated inspiration references.
- UX/UI Designer: Designed the trivia product to engage families at the event.
Challenge
The NASCAR Chicago street race had a gap in terms of family engagement. It was important to design interactive products that would make the event more inclusive and engaging, especially for families with children, who may not have been traditional NASCAR fans. Creating these experiences would help broaden the appeal and offer more value to attendees of all ages.
Approach/Research Methods
- Surveys: Gathered insights on family needs and event expectations.
- User Scripts: Created scenarios based on attendee behavior to map user experiences.
- Interviews: Conducted qualitative interviews to understand family interests.
- SWOT Analysis: Assessed strengths, weaknesses, opportunities, and threats.
- Activity Research: Investigated family engagement activities at similar events.
- Mood Boarding: Developed visual inspiration for the family-friendly event atmosphere.
- Competitive Analysis: Analyzed other sports events like Formula 1 and IndieCar races.
- Personas: Created detailed user personas to guide design decisions.
Design Process
- Ideation: Brainstormed interactive solutions to engage families at the kids zone.
- Wireframing: Created low-fidelity wireframes to map out the user flow for the trivia product.
- Visual Design: Designed interfaces with a family-friendly aesthetic.
- Prototyping: Developed interactive prototypes to test user engagement.
- Cohesive Design System: Ensured consistency in visual elements across multimedia products.
- Implementation: Collaborated with NASCAR's digital team to bring the designs to life.
Tools
- Pinterest: For mood boarding and visual inspiration.
- Figma: For wireframing, prototyping, and UI design.
- Adobe Illustrator: For creating custom illustrations and graphics.
- Mural: For collaborative brainstorming sessions.
- Basecamp: For project management and team coordination.
- Microsoft Teams: For communication and collaboration within the team.
Design & Development
The trivia product was designed as an interactive, family-friendly activity, providing fun facts about NASCAR and the Chicago race. The product featured visually appealing graphics and easy navigation, catering to all ages.
Outcome
- Successfully created a trivia product that enhanced family engagement at the NASCAR Chicago street race.
- Delivered a cohesive set of multimedia products that were well-received by the NASCAR stakeholders, broadening the event's appeal to families.
Images from the NASCAR Chicago 2024 Summer Event
Key Learnings
- Client Communication: Gained experience in effectively communicating design ideas to a large organization.
- Team Collaboration: Learned how to delegate tasks and work collaboratively with a multidisciplinary team.
- User-Centric Design: Developed skills in designing products that cater to diverse user groups, with a focus on inclusivity.
- Project Management: Strengthened project management skills by coordinating research, design, and implementation phases.